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HTML is good for debugging, but is unsuitable for application use.
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To see the non HTML representation of the XML format, set format=xml.
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<?xml version="1.0"?>
<api>
  <query>
    <pages>
      <page pageid="13" ns="0" title="Basics of how to be a good requester" />
      <page pageid="40" ns="0" title="Dynamo weekly archive" />
      <page pageid="1" ns="0" title="Guidelines for Academic Requesters" />
      <page pageid="32" ns="0" title="Dynamo weekly updates 8-30-2014" />
      <page pageid="21" ns="0" title="Meta: Maintaining the guidelines" />
      <page pageid="28" ns="0" title="Email campaign to Jeff Bezos" />
      <page pageid="16" ns="0" title="Links to other resources on AMT and online research ethics" />
      <page pageid="14" ns="0" title="Communication with requesters" />
      <page pageid="15" ns="0" title="Fair payment" />
    </pages>
  </query>
</api>